
About Owner / Stylist Shinji
I have worked extensively in the fashion and beauty industries, with experience across magazines, TV, and fashion shows.
In Japan, I honed my craft working in Osaka and Omotesanndo, Tokyo, before expanding my career internationally to London, Bangkok, and New York.
With over 20 years of global experience combined with refined Japanese technique, I strive to create personalized, beautiful styles tailored to clients of all hair types and ethnicities.
Driven by curiosity and a commitment to constant improvement, I continuously push myself to lead and evolve within the beauty industry.
I relocated my base from New York to Hawaii and opened Be U Salon in 2022. Drawing on my past experiences, I enjoy every day as an owner and stylist, aiming to serve as a bridge between Japan and the US.